Influence discusses the weapons of influence used by many compliance professionals that never fail to make you say "Yes", and explores the science behind persuasion, why humans behave in the way that we do.
Cialdini - Book Summary - Readtrepreneur(Disclaimer: This is NOT the original book, but an unofficial summary.)Do you have difficulty getting people to comply with your requests? Do you wish you had more influence? Congratulations if you are reading this right now.
Influence: The Psychology of Persuasion by Robert B.
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